|
Activity
|
Responsibility
|
Timeframe
|
Status
|
| Goal 7: Promote the University's role
in fulfilling the needs of the state ... |
Institutional Advancement |
. |
. |
| Objective 7.1: Position the University
as one of the state's principal assets. |
Institutional Advancement |
. |
. |
| Action
Item 7.1a : Aggressively promote the University through local,
regional and national print and broadcast
media and to international constituencies ...
Develop plan with goals, timetable, assessment tools and resource needs
to accomplish this item.
|
Institutional Advancement |
2/1/96-Plan
7/1/96-Implement
|
Instituted plan to do annual state-wide public
opinion polling; conducted focus groups; proceeding with plan to hire outside
PR counsel for assistance with strategic planning, marketing, visual identity
and the development of publications standards.
Hosted prominent international figures (Clinton,
Gorbachev, Cosby). Developed and utilized new electronic media for communications
(WWW) and established a video/photography library for future outreach and
promotion.
|
| Action Item 7.1b: Create programs to enhance our
visibility within the legislature.
Develop strategies and follow through to accomplish this item.
|
Institutional Advancement/
Government Relations
|
2/1/96 |
In conjunction with the Alumni Association, established
the University of Connecticut Advocacy Network (UCAN) and developed and implemented
18 month program.
Hosted biennial Legislator Conference on campus,
an orientation program for Connecticut legislators.
Hosted first UConn Alumni Legislation Appreciation
Day.
|
| Action Item 7.1c: Develop University messages
for use during athletic broadcasts to showcase University programs, services,
and scope of academic programs.
Assess effectiveness of current program and adjust as appropriate.
|
Institutional Advancement/
Athletics
|
9/1/95-Assess
1/1/97-Implement
|
Developed and consistently marketed several video
pieces. The first piece focused on the "great people" who visit UConn
(Gorbachev, et. al.) while the second and third pieces focused on the "great
work" being done by researchers (faculty and students) at UConn. |
| Action Item 7.1d: Design and distribute publications
concerning programs and fields of study that have direct impact on the state.
...
Develop strategy and program to accomplish this item.
|
Institutional Advancement/
Chancellor (Provost)
[Deans|
|
9/1/97 |
Created a 20-page newspaper insert highlighting
specific university programs that contribute to the economy of the state. Designed
and distributed a brochure describing the critical technologies program. |
| Action Item 7.1e: Communicate the role of the
regional campuses in relation to their and the University's impact on the region
and state.
Based on the study of Item 8.5a, develop a strategy and program to accomplish
this item.
|
Institutional Advancement/
Chancellor (Provost)
|
12/1/96 |
Celebrated Stamford campus expansion and fiftieth
canniversaries of the Hartford and Waterbury campuses. Garnered significant
media attention for oceanographic work at Avery Point campus. |
| Action Item 7.1f: Communicate to all alumni how
the University is fulfilling its mission and their role.
Develop a strategy for ongoing communication on this topic and assign
responsibility.
|
Institutional Advancement |
9/1/95 |
Conducted a state-wide survey and focus groups
with alumni to determine levels of awareness of University programs and activities.
Produced "Traditions", a quarterly news magazine on UConn research, events
and personalities that is targeted to an alumni audience.
UCAN (see 7.1b).
|
|
Action Item 7.1g: Effectively communicate the
role of the University in continuing education and lifelong learning.
Inventory existing and future programs in this area and develop a strategy
and program for communicating and promoting these programs.
|
Chancellor (Provost)/Inst. Advancement
[Continuing Education|
|
9/1/96 |
Newspaper insert (see 7.1d) |
| Action Item 7.1h: Establish a task force to personally
contact leading employers in the state and identify how the University can
be a more productive partner with them.
Form this task force to work with Development to develop this information.
|
Chancellor (Provost)/Inst. Advancement
[Task Force|
|
Ongoing |
Being done through other mechanisms. |
| Action Item 7.1i: Strengthen the Alumni Network
by developing a core group of alums who are politically active.
Charge the new Alumni Office Director to assess the current political
activity of alumni and to develop a strategy to enhance and coordinate this
activity.
|
Institutional Advancement
[Alumni Director|
|
9/1/96 |
UCAN See also Items 7.1b, 2.2e and 4.1f. |
| Action Item 7.1j: Provide incentives for students,
faculty and staff outreach to community and similar service efforts.
Encourage the activities described in Items 4.1d, 4.3c and 4.3d through
publicity and public recognition including service awards.
|
Chancellor (Provost)/Inst. Advancement |
7/1/96 |
Conducted media training seminars for faculty
to increase effectiveness and marketability with press. |
| Action Item 7.1k: Encourage public input and involvement
through such vehicles as "town meetings" around the state.
Develop a strategy and programs to accomplish this item.
|
Chancellor (Provost)/Inst. Advancement |
9/1/97 |
Conducted state-wide public opinion polling that
will be used as base-line data for future research to be conducted annually.
Focus groups with parents, alumni and students were also held. |
| Objective 7.2: Promote the University's
high standards and pursuit of excellence ... |
Institutional Advancement |
. |
. |
| Action Item 7.2a: Increase publicity internally
and externally on availability of all forms of financial aid.
With Enrollment Management and in conjunction with objective 2.3, develop
a strategy and program for accomplishing this item.
|
Institutional Advancement
[Enrollment Management|
|
9/1/96 |
See also Item 2.3. |
| Action Item 7.2b: Assist Enrollment Management
in targeting high schools and stressing University strengths.
With Enrollment Management and in conjunction with objective 2.2, develop
a strategy and program for accomplishing this item.
|
Chancellor (Provost)/Inst. Advancement
[Enrollment Management|
|
9/1/97 |
Developed recruitment materials for enrollment
management.
Enhanced computer access to University information
via the World Wide Web.
Did state-wide polling and conducted focus groups
on campus and in high schools throughout the state. Also did focus groups
with UConn freshman and at several cultural centers.
|
| Action
Item 7.2c: Focus public information on excellence ... Develop
a special information strategy for high schools.
Develop plan with goals, timetable, assessment tools and resource needs
to accomplish this item.
|
Institutional Advancement
[Enrollment Management|
|
9/1/97 |
Part of overall public relations strategy. |
| Action Item 7.2d: Promote the University as a
resource to the state for multicultural and global issues.
With Multicultural Affairs and International Affairs, develop a strategy
and program for accomplishing this item.
|
Institutional Advancement
[Multicultural Affairs/International Affairs|
|
9/1/97 |
Video spots highlighting outstanding research
by faculty and students were organized under the tag line "solving the
world's problems".
Promote various special programs in cooperation
with cultural centers. These activities include Black History Month, Asian
Awareness Week, and numerous Women's Center activities.
|
| Action Item 7.2e: Strengthen the Honors Convocation
and other programs recognizing outstanding student achievement. ...
With the Honors Director and the graduate school, develop a strategy and
program for accomplishing this item.
|
Institutional Advancement
[Honors Director/ VP for Research & Graduate Education|
|
9/1/97 |
Under discussion |
| Objective 7.3: Convey an understanding
of the University's mission and vision for the future. |
Institutional Advancement |
. |
. |
| Action Item 7.3a: Assure that all University communications
proceed from, and are focussed upon, conveying an understanding of the vision
and mission of the University.
Establish policy and procedures for accomplishing this item.
|
Institutional Advancement |
9/1/95 |
Proceeding with plan to hire outside PR counsel
for assistance with strategic planning, marketing, visual identity and the
development of publications standards. |
| Action Item 7.3b: Communicate to the legislature
and various constituencies the specifics of the Strategic Plan and implementation
steps.
Publish and distribute the Strategic Plan under a cover letter from the
President on implementation.
|
Institutional Advancement
[Government Relations|
|
10/1/95 |
Done. Material provided to Legislature. |
| Action
Item 7.3c: Communicate and constantly update information
concerning the University's priorities and
needs ...
Fully define audience and message, develop plan with goals, timetable,
assessment tools and resource needs to accomplish this item.
|
Institutional Advancement |
7/1/96 |
Message testing has been done. Messages have run
in various media and their effectiveness will be measured through ongoing survey
research. |
| Action Item 7.3d: Present prioritized capital
needs as a basis for a capital campaign that fosters individual and corporate
investment ...
In conjunction with the activity of Item 5.3a, develop a budget and timetable
to support this item. [UCONN 2000|
|
Institutional Advancement/
Finance & Admin
|
Ongoing |
UCONN 2000; Capital Campaign. |
| Action Item 7.3e: Promote the University through
meetings around the state, including visits to editorial boards and radio/TV
spots.
In conjunction with item 7.1k, develop a strategy and ongoing program
for accomplishing this item.
|
Institutional Advancement. |
9/1/97 |
Video spots (see 7.1c)
Organized visits by President Austin to editorial
boards at major newspapers across the state.
|
| Objective 7.4: Recognize and celebrate
the accomplishments of students, faculty, staff and organizations of the University. |
President/Chancellor (Provost)
Institutional Advancement
|
. |
. |
| Action Item 7.4a: Publish student, faculty and
staff accomplishments in University publications and other media.
Assess level of current recognition and develop strategy and program to
accomplish this item.
|
Institutional Advancement |
2/1/97 |
Newspaper insert
Traditions
Advance
Video spots
|
| Action Item 7.4b: Encourage state, regional and
national media to use UConn faculty experts in news stories. ...
In conjunction with items 8.1b and 8.8g, develop a strategy and program
for accomplishing this item.
|
Institutional Advancement |
9/1/97 |
Maintain and constantly update UConn speakers
bureau.
Host state and national media on an informal and
formal basis (surround University events)
|
| Action
Item 7.4c: Recognize faculty, students and employees at all
levels for outstanding work.
University Relations should work with Vice Presidents and deans to define
appropriate recognition mechanisms, selection criteria and procedures and
a recognition event timetable as well as coordinate these efforts with those
of items 2.5f and 4.2c.
|
Institutional Advancement |
2/1/97 |
None |
| Action Item 7.4d: Provide forums for showcasing
research, providing recognition and communicating new information.
Serve as a proactive resource to research programs and organizations to
promote, coordinate, participate in and/or help organize such forums.
|
Institutional Advancement/
Chancellor (Provost)/ VP for Research & Graduate Education
|
7/1/97-perm |
Under discussion; increased emphasis in all media
on research activities. |
| Action Item 7.4e: Promote recognition of graduate
student achievements in teaching, research and outreach through a newsletter
and other means.
Work with the Graduate School to develop such a strategy and program to
accomplish this item.
|
VP for Research & Graduate Education
Institutional Advancement
|
9/1/97 |
Under discussion |
