How the University is perceived from the outside
determines our ability to attract students, secure public support,
develop alternative funding and increase pride in our accomplishments.
And yet, the point most often raised to the Strategic Planning Management
Committee was the incomplete understanding most people have of what
the University has to offer. This area must be addressed if the University
is to sustain gains it makes through the strategic planning process.
| Objective
7.1 Position the University as one of the state's principal
assets. |
|
Action Item
|
|
Prior. |
Action |
Funds |
| 7.1a |
Aggressively promote the University
through local, regional and national print and
broadcast media and to international constituencies
via internet communications methods and vehicles. |
1* |
I |
$ |
| 7.1b |
Create programs to enhance our
visibility within the legislature. |
1 |
I |
0 |
| 7.1c |
Develop University messages
for use during athletic broadcasts to showcase
University programs, services, and the scope of academic
programs. |
1 |
I |
$ |
| 7.1d |
Design and distribute publications
concerning programs and fields of study that
have direct impact on the state. These could include
a publication on research, an economic impact study,
publications on outreach and service programs, and a guide showing
Connecticut businesses what the University offers them. (Action
Item 8.1b) |
1 |
I |
$ |
| 7.1e |
Communicate the role of regional
campuses not only in the context of their specific
impact on their region but also in relation to the
University's overall impact on the state. |
1 |
I |
0 |
| 7.1f |
Communicate to all alumni through
the alumni newspaper or a magazine how the University
is fulfilling its mission and what role they can play
in fulfilling that mission. |
1 |
I |
0 |
| 7.1g |
Effectively communicate the
role of the University in continuing education
and lifelong learning. |
1 |
I |
$ |
| 7.1h |
Establish a task force to personally
contact leading employers in the state and ask
them how we can form a more productive partnership. |
1 |
I |
0 |
| 7.1i |
Strengthen the Alumni Network
by developing a core group of alums who are politically
active. |
1 |
I |
0 |
| 7.1j |
Provide incentives for student,
faculty and staff outreach to community and similar
service efforts. |
1 |
I |
$ |
| 7.1k |
Encourage public input and involvement
through such vehicles as regularly scheduled "town meetings" around
the state. |
1 |
I |
$ |
| |
| Objective
7.2 Promote the University's high standards and pursuit of excellence,
particularly to potential students. |
| Action
Item |
|
Prior. |
Action |
Funds |
| 7.2a |
Increase publicity internally
and externally on availability of all forms of
financial aid. |
1 |
I |
$ |
| 7.2b |
Assist the Office of Enrollment
Management in targeting high schools in the state,
region, and nation and stressing the University's strengths
and commitment to excellence. |
1 |
I |
$ |
| 7.2c |
Focus public information efforts
on excellence in programs, on outstanding faculty,
and on students' achievements. Develop a special information
strategy for high schools. (Action Item 2.2i) |
1* |
I |
0 |
| 7.2d |
Promote the University as a source
to the state for multicultural and global issues. |
1 |
I |
0 |
| 7.2e |
Strengthen the Honors Convocation
and other programs recognizing outstanding undergraduate
and graduate student achievement. Use the occasion
as an opportunity to promote student achievement to
external audiences. |
1 |
I |
$ |
| |
| Objective
7.3 Convey an understanding of the University's mission and vision
for the future. |
| Action
Item |
|
Prior. |
Action |
Funds |
| 7.3a |
Assure that all University communications
proceed from, and are focussed upon, conveying
to the public an understanding of the mission and vision
of the University of Connecticut. |
1 |
I |
0 |
| 7.3b |
Communicate to the legislature
and various constituencies of the University
the specifics of the Strategic Plan and what implementation
steps have been undertaken. |
1 |
I |
0 |
| 7.3c |
Communicate and constantly update
information concerning the University's priorities
and needs, both capital and operating, to all of our
constituents. |
1* |
I |
0 |
| 7.3d |
Present prioritized capital needs
as a basis for a capital campaign that fosters
individual and corporate investment in the University.
Utilize national rating and screening program to communicate
goals and vision. |
1 |
I |
$$ |
| 7.3e |
Promote the University through
meetings around the state, including visits to
editorial boards of leading newspapers and television
and radio stations by the University president. |
1 |
I |
0 |
| |
| Objective
7.4 Recognize and celebrate the accomplishments of the students,
faculty, staff and organizations of the University. |
| Action
Item |
|
Prior. |
Action |
Funds |
| 7.4a |
Publish student, faculty and
staff accomplishments in University publications.
Promote accomplishments in local, regional and national
media. |
1 |
I |
0 |
| 7.4b |
Encourage state, regional and
national media to use UConn faculty experts in
news stories. Provide workshops for faculty to assist
them in honing their media skills. |
1 |
I |
0 |
| 7.4c |
Recognize faculty members, students
and employees at all levels for outstanding
work. |
1* |
I |
0 |
| 7.4d |
Provide forums for showcasing
research,providing recognition and communicating
new information. |
1 |
I |
$ |
| 7.4e |
Promote recognition of graduate
student achievements in teaching, research and
outreach through a newsletter to graduate students
or other means. |
1 |
I |
$ |
